Thinking of hiring an SEO company? Here are five key questions to ask them first:

1. Have they worked, and had success with, a site in a similar industry to your own?




2. Do they understand what “ethical” search engine optimisation is and have an approach in line with your firm’s?




3. Can you meet the SEO consultants who’ll be working on your site and are they experts in this field, as opposed to just being general account managers or web designers?




4. Will they make intelligent use of your web analytics data to guide your SEO strategy?




5. Can they lay out a clear plan of what they will be doing to get you results?