Amazon beats Google as starting point for product search
A survey of 1,000 U.S. consumers has found that Amazon just edges Google as the first place people search when they’re looking to shop. 38% of shoppers started with Amazon, compared to 35% on Google, while 21% went straight to another brand or retailer website. There’s more good news for Amazon, as among those who use Google, 41% of them go on to click an Amazon link anyway — cementing the retail giant’s position as the shopping destination of choice.
Google’s Dynamic Search Ad targeting set to improve
Google AdWords has announced plans to make Dynamic Search Ads more relevant, “rolling out improvements to DSA campaigns to ensure your ads show for more relevant searches and result in better performance.” Google warns advertisers may see “fluctuations in performance” as the changes roll out, and recommends they look at conversion rate or return on investment to measure results. The aim of it all is to make it so that, for example, “ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like “iced coffee.”
eBay launches 8 million AMP pages
eBay has announced that it’s joined Google’s Accelerated Mobile Pages project, launching around eight million AMP-enabled pages across its site. They’re only available on mobile for the moment, but desktop is expected in “the next couple of weeks.” It’s a major move for AMP, which until now has mostly been used by publishers, and this reflects Google’s ongoing intent to spread AMP beyond the world of publishing alone. It’s a good time for webmasters to look at AMP again and see if it’s time to integrate it into their own sites.