Yahoo loses search market share
It seems that the growth Yahoo saw in December and January following a deal to become the default search provider for Firefox has finally slowed and reversed, with the company seeing a small decline in market share over February. After Yahoo replaced Google as Mozilla’s default search engine, its market share jumped to 11.8% in December, then up again to 13% in January, but has now dropped down to 12.8%, with the drop split evenly between Google and Microsoft. Google continues to dominate with 64.5%, while Microsoft holds 19.8%.
Google’s mobile-friendly update bigger than Panda or Penguin
It’s been known for some time that Google is planning an update to its search algorithm to reward sites with mobile-friendly design, and penalise without it, but it’s been hard to know what to expect. We now have a slightly better idea, as Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich that the upcoming algorithm change will have a bigger ranking impact than either Panda or Penguin. Now, bear in mind that it will only be affecting mobile search results, not desktop, but that’s still a major shift. The update is expected to go live on April 21st.
Google updates algorithm and guidelines on ‘doorway’ pages
As part of its continuing efforts to crack down on spammy SEO tactics, Google has announced an update to its policy and guidelines on so-called ‘doorway’ pages, defining them as “sites or pages created to rank highly for specific search queries… [that] lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.” Google warns that sites with “large and well-established” doorway campaigns will see a “broad” impact from the algorithm change – so if that’s you, it’s time to revisit your SEO strategy.