Tag Archives: paid search

Yahoo and Microsoft buy more time for Search Alliance negotiations

Yahoo and Microsoft extend Search Alliance negotiation deadline   It’s been five years since Yahoo joined forces with Microsoft in search with the Search Alliance, and the terms of the initial contract mean that their collaboration is now up for … Continue reading

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Is click fraud really a problem?

After all, many non-converting clicks are not due to click fraud. They could come from people simply browsing, not in itself fraudulent, but still bound to dilute ROI statistics. Either way, as long as click fraud can be priced into … Continue reading

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