Tag Archives: AdWords

Amazon More Popular Than Google As Shopping Start Point

Posted on July 6, 2016 by marketappeal

Amazon beats Google as starting point for product search A survey of 1,000 U.S. consumers has found that Amazon just edges Google as the first place people search when they’re looking to shop. 38% of shoppers started with Amazon, compared … Continue reading →

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Google Denies TLD Keyword Ranking Effect

Posted on June 22, 2016 by marketappeal

Top-level domain keywords don’t affect Google rankings   Google has categorically denied that it takes into account keywords in the top-level domain after a recent article claimed that a lawyer had seen an organic traffic boost after switching from a … Continue reading →

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Google Launches ‘Now On Tap’ at Google I/O Conference

Posted on June 5, 2015 by marketappeal

Google Announces ‘Now On Tap’ at Google I/O   Speaking at Google I/O, the company’s annual conference for developers, Google Now product director Aparna Chennapragada announced Google Now On Tap, a version of Now that is designed to work anywhere … Continue reading →

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Google & Twitter Make a Deal, Google Bans Bad Ads and Safari Search Up for Grabs

Posted on February 6, 2015 by marketappeal

Tweets to Appear in Google Searches   Three and a half years after blocking Google’s direct access to tweets, Twitter and the search giant have apparently struck a deal that will see Twitter’s social media content appear directly in Google … Continue reading →

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Google Launches Structured Snippets, AdWords Local Inventory Ads Expand and Google Hits PBNs

Posted on September 26, 2014 by marketappeal

Google Launches Structured Snippets   Google added ‘structured snippets’ to search results this week. They’re an extension of Knowledge Graph information, but displayed within individual search results. The announcement on the Google Research Blog illustrates the feature with the above … Continue reading →

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