Author Archives: marketappeal
Apple Working on Amazon Echo Competitor
Apple to open up Siri to third-party apps The battle to be smartphone users’ virtual assistants is stepping up a notch. In the wake of Amazon Echo and Google Home, Apple is reportedly working on its own physical Siri … Continue reading
Google assistant Is Here
Meet Google assistant Google has unveiled its next-gen Siri competitor and the “next evolution” of Search: Google assistant. Yup, that’s ‘assistant’, not ‘Assistant’. The lower-case name is important, because Google isn’t trying to brand this as a new standalone … Continue reading
Google Unveils Gboard for iOS
Google launches Gboard Google has announced a surprise new iOS keyboard app named Gboard that allows users to search directly from their keyboard – without ever having to leave the app they’re using. For example, iMessage users can quickly … Continue reading
China Scrutinises Paid-For Baidu Search Ads
China scrutinises PPC Baidu ads China’s largest search engine is under scrutiny from authorities over the way it presents paid search results following the death of university student Wei Zexi, who died after trying a bogus cancer treatment advertised … Continue reading
Amit Singhal Quits as Google’s Senior Vice President of Search
Amit Singhal, head of Google Search, announces departure Google’s Senior Vice President of Search, Amit Singhal, has announced that he is leaving the company after 15 years of service. He’s not leaving the company for a competitor though, instead … Continue reading