Author Archives: marketappeal
Amazon More Popular Than Google As Shopping Start Point
Amazon beats Google as starting point for product search A survey of 1,000 U.S. consumers has found that Amazon just edges Google as the first place people search when they’re looking to shop. 38% of shoppers started with Amazon, compared … Continue reading
Google’s RankBrain A.I. ‘Involved in Every Query’
Google uses RankBrain for ‘every query’ The last we heard about Google’s ranking A.I. RankBrain, in October, the company said that it was used for “a very large fraction” of searches. Since then the search giant must have gotten … Continue reading
Posted in SEO News
Tagged China, Gary Illyes, Google, Google Authorship, Google RankBrain
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Google Denies TLD Keyword Ranking Effect
Top-level domain keywords don’t affect Google rankings Google has categorically denied that it takes into account keywords in the top-level domain after a recent article claimed that a lawyer had seen an organic traffic boost after switching from a … Continue reading
Siri Is Coming to macOS
Apple brings Siri to Mac, opens her to third parties Apple announced some major changes to Siri at WWDC this year. First up, the virtual assistant will arrive on macOS Sierra when it launches later this year, allowing users … Continue reading
Bing to Introduce Expanded Text Ad Support
Bing supports Expanded Text Ads The natural SEO cycle of either Google or Bing adopting a new feature and the other mimicking it within months continues anew, this time as Bing follows Google in adding Expanded Text Ads. The … Continue reading
Posted in SEO News
Tagged Bing, Bing Ads, Google, Google AdWords, mobile-friendly
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