Given that less than 10% of the world speaks English as a first language and more than 75% don’t speak it at all, there’s a massive Global market for firms employing multilingual SEO.
Is Multilingual SEO for you?
Of course, it’s not for everyone, to make the most of it you need a product that transcends language or at least translates well. Presuming that you do, however, with our experience optimising major international news and media sites we can probably help you too.
What’s the point?
With the relatively high levels of internet penetration in the west (typically 70-80% and climbing) much of the growth in internet access in future years will come from developing economies such China, already the world’s largest coutry (and Mandarin the most spoken language), as well as now the biggest single country online, eclipsing America despite just 25% of their population so far online.
So, while selling more to your current customer base is all well and good the fact remains that most of the world can’t even read your website, unless au fait with online translation tools, which aren’t yet prefect, to say the least.
How many languages should target?
Most companies have a fair idea of the regions that they’d like to target first, typically adjacent countries, or those with strong cultural or economic ties.
If Global reach is your only goal, however, covering the official world languages that are the six official languages of the UN (Chinese, English, French, Russian, Spanish, and Arabic) as well as German, Hindi and Portuguese should take care of most of the world’s online population.
What does it cost?
Prices will vary depending on the scope and scale of your project, for example:
- How big your site is
- Whether you’re handle translation in house or would like us to do it for you
- How much additional marketing, including multilingual linkbuilding you require
Would you like to learn more?
Please contact Anthony Sharot, Head of Search, to discuss your requirements directly today: 020 3880 5692 – firstname.lastname@example.org