Google Adds ‘In The News’ Knowledge Graph Box
Google appears to have debuted a new type of Knowledge Graph box called ‘In the news’. It was first spotted for searches for minor celebrity Jill Duggar, and seems to be triggered by searches for people that are appearing in news stories but aren’t themselves notable enough for their own Wikipedia articles, leading some to call it the ‘B-List Celebrity Knowledge Graph’.
Benchmark Reports Added to Google Analytics
Google Analytics is rolling out a new feature: benchmark reports. These will allow users to “compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets.”The new reports include “acquisition and engagement metrics — like sessions and bounce rate — by Channel, Location, or Device Category dimensions.” The feature will be rolling out over the next few weeks, and will be available to everyone who opts in to sharing their data anonymously with Google. So unless you’re willing to anonymously add your data to the benchmarks, you don’t get to use them. The announcement blog also promises that more improvements to the feature are on the way, including conversion metrics and mobile app support.
AdWords Mobile Ads Drop Second Line of Text
From October 15th onwards, mobile ads on the AdWords platform will sometimes have the second description line removed in favour of additional ad extensions, such as location information. Google say that whether the second line is removed will be determined by Google’s predicted CTR for each ad. This allows for more points of engagement in each ad, but obviously significantly reduces description space. There’s no need to do anything to enable the new functionality, but to make the most of it Google recommend that you put the most important description info into the first line and enable all available ad extensions.