Category Archives: ppc

Google Launches Structured Snippets, AdWords Local Inventory Ads Expand and Google Hits PBNs

Google Launches Structured Snippets   Google added ‘structured snippets’ to search results this week. They’re an extension of Knowledge Graph information, but displayed within individual search results. The announcement on the Google Research Blog illustrates the feature with the above … Continue reading

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B2B vs B2C SEO – What’s the Difference?

Maybe you’ve wondered what the differences between B2B and B2C SEO are, or indeed the difference between targeting businesses and consumers in general. Jody Nimetz at Ask Enquiro recently wrote a great little article on this topic from an SEO … Continue reading

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Is click fraud really a problem?

After all, many non-converting clicks are not due to click fraud. They could come from people simply browsing, not in itself fraudulent, but still bound to dilute ROI statistics. Either way, as long as click fraud can be priced into … Continue reading

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